MyBagFactory – Annual Review 2023 New Products and Highlights

2023 was a year full of highlights, unforgettable moments and creative innovations.

We have summarized all the details for you in this blog post.

New products and collections

2023 was a year of innovation and creativity for MyBagFactory. Our brands Sons of Aloha, FEYNSINN, and Sid&Vain launched an impressive array of new products. From trendy bags to stylish accessories, we expanded our product range while always maintaining our focus on quality and design.

3 products we are particularly excited about:

Backpack KANE in monochrome beige!

Our customer favorite is finally available in a more feminine color. Beige pairs with any outfit and complements your Scandinavian look.

Flexible in everyday life – 5in1 Tote NEA creates stylish accents

The ultimate bag for an eventful everyday life. Simply clip the various modules into your leather bag and you're always prepared. Got a date after work? No problem! The small clutch inside the bag can be quickly transformed into a stylish shoulder bag with the shoulder strap. Just throw in your wallet, phone, and keys, and you're ready to go.

Travel bag LANDON – vegetable-tanned travel companion

Sustainable, with plenty of storage space and a vintage flair, this travel bag is a must-have for all weekend adventurers! The compartments easily accommodate various clothes, shoes, and cosmetics.

The A-Team

We look forward to coming to work every day! Joint visits to the gym, numerous karaoke nights, restaurant visits, and other unforgettable moments have strengthened team spirit and made for some unforgettable evenings.

Cocktail mixing course

This summer, the whole team attended a cocktail course in the Glockenbachviertel district. There, we learned the art of mixing in a cool location. From Liquid Cocaine Shots to Aperol Sours to Gin Basil Smashes, we tried everything! After "work," we rounded off the evening at a delicious Asian restaurant.

Annual Oktoberfest visit – it was great!

With Bavarian music, delicious food, and good cheer, we continued the tradition and celebrated exuberantly in dirndls and lederhosen. From hearty snacks to sweet Kaiserschmarrn and a strong Jägermeister, we enjoyed everything. After we'd thoroughly fortified ourselves, we ventured up into the heights. After rides on the Alpina Bahn, the Free Fall Tower, and a few strawberry limeades, we found our way back to the beer tent.

New faces in the team

This year, once again, some new talented minds have joined our team…

Jessica the e-commerce professional!

It almost feels like dear Jessie has been with us for several years. She's integrated brilliantly into our team from the very beginning and is giving the Amazon, Zalando, Otto, and limango marketplaces a new lease of life. She's not only reaching new heights on our marketplaces, but also in the bouldering gym. 😉 

Art Director Anna  

The creative Anna has already supported major fashion icons such as Vivienne Westwood, Alexander McQueen, and Dorothee Schuhmacher in their accessory design. She brings fresh new perspectives to our product design department and supports Nik with her ideas and drive. We're really looking forward to the new collections the two will create together and are especially excited about the bags at Sons of Aloha. *-*

Aylin, the queen of e-commerce!

Aylin has been supporting Jessie in e-commerce since November. She designs great ads and content for all our marketplaces. She's also been roped in for product shoots. :)

Aylin also has a few tricks up her sleeve when it comes to marketing and is available to assist us with advice and support.

Esra as a social media expert and art director

With her creativity and passion for social media, Esra inspired our team to become even more active and transparent on Instagram and TikTok. This includes fun dance videos, movie nights, and exciting competitions.

Last but not least: Ken our houseplant

A rather sad story is our houseplant. We watched it grow from a small seed. Unfortunately, it had to say goodbye to us after just a short time.

Here's a resolution for next year: myBagFactory is getting a green thumb!

Christmas party in an unusual setting

After the taxi dropped us, we arrived late. This year's Christmas party took place at an Upside Down Museum, where we experienced the world from a completely different perspective. Afterwards, we headed to the Pink Christmas Market for a cozy glass or two of apricot mulled wine, followed by a delicious meal at a hot pot restaurant. A successful celebration!

Cozy end of the year

To end the year peacefully, we hosted a cozy Christmas movie night. Pizza, wine, and the best Christmas films created a relaxed atmosphere and allowed us to end the year in harmony.

Many thanks to our team, our customers, and partners for another successful year. We look forward to new challenges and many exciting moments in the coming year!

Your MyBagFactory team 🌟