About us: Idea behind myBagFactory
"With myBagFactory.com, we have fulfilled our long-held dream and can offer you a completely new range of products and services for high-quality leather bags, travel bags, suitcases, and accessories."
Oliver Strauß & NiK Strauß combine their many years of experience in fashion and accessories design, international marketing and eCommerce to create an innovative and individual concept.
That's how it all began...
An interview with the founder and creative director of myBagFactory, NiK Strauß:
" I just couldn't find the bag that had the simple, understated style I love so much. Practical everyday features were just as important to me as an affordable price. It had to be made of leather." I love the smell and the wonderful feel of leather in my hand. I wanted to create a bag that would bring me joy for many years and that would tell its own story over time—only leather can do that! "
This search was the inspiration for the first bag collection under the FEYNSINN brand.
Oliver & NiK were both employed and shared the desire to start their own small project, "It was time for something of their own." Initially, it was simply the idea of turning their passion for accessories, especially handbags, into something more. Oliver came from a marketing and e-commerce background, and thanks to the online sales channel, they could envision realizing their vision of high-quality, fairly priced leather bags.
NiK brought her design expertise with her and immediately deepened it with a degree in accessory design in Milan and London. In Milan, she learned every step of the way, from sketch to finished bag. In London, her studies focused on trends, market developments, collection creation, and how bags and fashion trends fit together perfectly.
NiK produced the first prototypes:
" Actually, they were just for me to test out what was possible. But I was often asked what brand my bag was and where I could buy it ."
That was the final push the two needed to quit their jobs and start their dream of myBagFactory. NiK & Oliver Strauß started in Geneva, Switzerland, producing the first bags exclusively in their studio.
handmade with love….
We create, produce by hand, and sell all our items ourselves. By selling directly online, without intermediaries, we can offer you unbeatable prices. The high quality and durability of our products are particularly important to us. We love the natural material leather and attach great importance to the origin and manufacturing of the material when making our bags. We pursue the principle of sustainability in all our products and therefore also offer a practical repair service and second-hand support.
Our top priority is direct contact with you and the opportunity to cater to your individual needs . As myBagFactory, we are truly your personal studio and, upon request, create unique or customized products, whether classic and high-quality with embossing or artistic and modern with airbrushing.
as individual as you….
Variety for every occasion
Our team is constantly working to provide you with a stylish bag or luggage choice for every occasion. In the past, we've often taken your ideas and developed them for you.
With this in mind, we have also created brand lines for different styles and occasions.
After FEYNSINN's first purist, urban product line, Oliver came up with the idea of launching a new travel and luggage line. On a train journey between Geneva and Paris, he came up with the idea of offering high-quality, mid-priced suitcases. We tested many designs and materials and visited numerous production facilities to find a partner that met our quality and price criteria. We found what we were looking for in Anhui, and after a long design and development period, we were able to launch the innovative travel and luggage brand FERGÉ .
While studying design at the renowned MODAPELLA fashion and design academy in Milan, NiK met a good Italian friend. Based on her ideas and suggestions, the two decided to jointly develop an exclusive line of bags made of genuine leather with Italian flair… BACCINI was born.
Similarly inspired by your suggestions and ideas for bags for university, school, or work, our team collaborated with students from Stanford University in California on a series of bags for student life, whether for university, leisure, or the office. We manufacture these products under the brand name SID & VAIN .
... celebrate diversity
Fashion-conscious yet sustainable?
At myBagFactory, sustainability is a central theme throughout the company. But we're also fashion and trend-conscious. How can we reconcile the two?
Many companies bring cheap fashion products onto the market that are no longer "fashionable" after a few weeks and soon end up in the trash. Products from our brand lines are manufactured as environmentally friendly and fairly as possible. We place great emphasis on high quality and a long service life in our materials and processing technologies. We also offer our repair service – "repair is better than throw away," and even the best bag and the sturdiest suitcase can break. For us, this also means designing the product right from the product development stage so that wear parts are replaceable and potential defects are easy to repair.
But how can a sustainable leather bag also be fashionable? For us, this isn't a contradiction – our design team, led by NiK Strauß, develops beautiful products that are aligned with long-standing trends and are therefore timelessly fashionable. We don't always dye our products in new trendy colors, but we make sure that we have bags and colors that can be wonderfully combined with the latest trends. It would be a shame to have to put a beautiful genuine leather bag back in the corner after spring because the color is no longer trendy.
handmade with love….